BGC branding

The BGC or Bowling and Games Center has been around for decades on a university campus. The challenge of this rebrand came down to creating a simple logo that could both stand the test of time and also leave room for adaptation and brand reinvention. The new logo is more modern and features custom sans-serif lettering. While this rebrand offers a dramatic directional switch in the bowling alley’s image, it also maintains a sense of familiarity in its tweaked color palette and inclusion of the central “G” as a subtle nod to the previous logo.

BGC Branding

The BGC or Bowling and Games Center has been around for decades on a university campus. The challenge of this rebrand came down to creating a simple logo that could both stand the test of time and also leave room for adaptation and brand reinvention. The new logo is more modern and features custom sans-serif lettering. While this rebrand offers a dramatic directional switch in the bowling alley’s image, it also maintains a sense of familiarity in its tweaked color palette and inclusion of the central “G” as a subtle nod to the previous logo.